EmailingĮmailing remains a powerful tool if you need to share some information with you audience and increase their engagement through personalisation. You have a mobile app? Through push notifications you can alert your users that you are launching a campaign. You have a blog? Or you are a news website? Take advantage of that! We suggest you write a dedicated article and keep in on your website’s homepage for some ten days after your campaign’s launch (this will obviously depend on its duration). You can obviously use your homepage but also any other section considered appropriate. Your website is often the place where the first impression is made and should therefore be given priority.
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